Exploring the Research Fronts of E-Commerce Development under Big Data and Internet Technology: Scientific Econometric Analysis from a Multidisciplinary Literature

Science, and technology change life, the development of the Internet, and the wide use of big data projects have injected new blood into the development of e-commerce. The cross-domain research of big data and Internet technology on e-commerce is of great significance for guiding the application of science and technology to develop in the direction of people-oriented. To provide the research fronts of e-commerce development under the new situation, this study based on 1989-2020 retrieved from the Web of Science database of 265 articles, reviews the relevant "e-commerce, Internet technology, and big data" and "electronic technology, the virtual technology, mobile technology, online communication, Internet and new media technology" of the literature. Based on the co-occurrence network generated from the author's key phrase data, a concise key phrase map is produced, including the main country, organization, and source clusters. The analysis of the three clusters shows that China, the United States, and the United Kingdom have more advantages in terms of data resources, and these countries also have a more prominent influence in the organization cluster and source cluster, with more research enthusiasm and contribution.