Color based Trends Prediction through Social Profile Scraping

Color as a non-verbal communication influences almost everything in human lives. Everything, be it a choice of clothing to house amenities, personal or a professional requirements, all is based on color, hence color becomes a core area requiring lots of ground work and base analysis to interpret what sort of hues would attract which genre of customers. As an extended part of advertising process, color can be consider as an efficient input for studying consumer psychology and behavior. And, it widely influences consumer thoughts. While a person makes a decision to shop, most of the time color of the product comes forward as the first emotional pointer that helps one to channelize his/her thoughts. Marketing strategies widely depend on customer’s or buyer’s preferences. Since color steals the principal focus of buyers, hence marketing companies have a stupendous responsibility to build their strategies around the targeted set of colors. Understanding requirement, preference and attractive ability of a color becomes highly critical while devising marketing platforms. All marketing strategies in today’s world mark their primary centre of attention as the color of the particular object being presented for sale. This helps companies to not only increase sales but also to achieve a higher level of customer satisfaction which leaves the product on high demand and success. This research focuses on the mapping of human emotions to colors and preference of colors according to different age group in Indian context. The extended objective is to establish a relationship between human emotion based on color with that of increase in satisfaction level of customers in domain like fashion, advertising and marketing.