Research on Haier COSMOPlat Promoting Industry Upstream and Downstream Collaboration and Cross-border Integration

Under the fourth industrial revolution, how the traditional manufacturing industry moves from the low end of the value chain to the mid-to-high end, and from the traditional standardization and mass production to personalization and small batch customization is the key to the transformation and upgrading of the industry. This paper focuses on how Haier COSMOPlat can facilitate industrial upstream and downstream collaboration and cross-border integration. Through an explanatory single case study method, this paper analyzes how Haier COSMOPlat provides a model and opportunity for transformation and upgrading for industrial manufacturing, as well as how Haier builds a global and industry-wide industrial mass customization platform, successfully achieves cross-domain and cross-industry collaboration, and enables companies to transform and upgrade. This paper summarizes that COSMOPlat not only promotes the upstream and downstream collaboration of the industrial chain, but also promotes the cross-border integration, with a view to providing a new path for the transformation and upgrading of China's traditional manufacturing industry.