Research and Design of Business Model for Power Demand Response Business

The paper firstly gives the definition and status quo of the demand response, and then, points out the lack of business model that restricts the sustainable development of demand response business. Secondly, it analyzes the development status and main application scenarios of domestic demand response business. Then, for each type of application scenario, the direct benefit subject and indirect beneficiary subject of the demand response service are analyzed, which leads to the customer of the demand response service and the solution to the problem. Finally, based on how to solve the customer problem, the business model of demand response business under the three scenarios of peak-cutting, emergency load-cutting and auxiliary service transactions are designed. We also analyze the sellers, purchasers, and sources of purchase funds involved in each type of service.