Sales Strategy of Integrated Energy Services Based on Active Push Technology

In this paper, we propose a sales strategy of Integrated Energy Services based on Active push technology. The multi-dimensional energy consumption behavior of users are comprehensively analyzed. The electricity consumption behavior of users, electricity consumption patterns, influencing factors of electricity consumption behavior, energy demand, service potential and user industry characteristics are taken into consideration. The method of fuzzy comprehensive evaluation is used to choose the most suitable for users' needs so that the service can be pushed to users on their own initiative. An industrial park in Henan Province, China is used to validate the effectiveness of the proposed method.