Research on the Practice of Course Ideological and Political Education in Applied Undergraduate Colleges

The Application-oriented Undergraduate Colleges and universities with professional knowledge serving the local economic development narrow the gap between vulnerabilities and the requirements of enterprises through ideological and political education. At the same time, students should set up correct socialist core values and train high-quality application-oriented talents, which is more competitive. Competitive. Based on the course of "Electronic Commerce Technology Foundation", the ideological and political content of the course is designed from the aspects of socialist core values, social responsibility, innovation and entrepreneurship ability, social practice ability, etc. The ideological and political education system of the whole course is constructed, and the effective ways of integrating the learning of curriculum professional knowledge with the practice of ideological and political content are explored. It is hoped that through the teaching reform, comprehensive quality and professional ability will be improved, and students' career development potential will be increased.

I. Introduction

A local university in Neijiang Normal University strives to coordinate with the economic and social development of Neijiang, realize the coordinated development of the University and the local, and provide services for the local economic development. In recent years, in order to adapt to the new situation of economic and social development, with the vigorous development of e-commerce, on the one hand, the enterprise is seriously short of talents, on the other hand, the employment of e-commerce graduates is not ideal. In order to solve this talent dilemma and better serve the economic development of Neijiang and southwest regions. Since 2013, the university has begun to explore effective ways to train practical e-commerce talents in e-commerce, and actively started to resume e-commerce college enrollment (e-commerce college opened in 2000), apply for e-commerce undergraduate course. At the same time, it signed a school enterprise cooperation agreement with Amazon and JD Chengdu customer service center, focusing on order training, internship, employee training and experiment. In terms of office construction, the preparatory work was officially launched in the Amazon Neijiang customer service center.