Current Situation Analysis and Development Strategy Research on Educational Live Broadcasting Technology Based on SWOT Theory in Post-MOOC Era

In the post-MOOC Era, with the rapid development of mobile Internet, live broadcast was more and more widely used in daily life. As a new online education mode, live broadcast plus education has exerted great influence on the current education mode. On the basis of sorting out the concept of educational live broadcasting and the current development situation of educational live broadcasting in China, this study analyzes the current situation of educational live broadcasting with SWOT theory, and proposes countermeasures based on the current educational reality, aiming to make educational live broadcasting better and more profoundly promote the development of education.