Surviving Industrial Revolution 4.0 by Transitioning the Roles of IT: Lessons Learned from a Transportation Service Company

The industrial revolution 4.0 gives both opportunities and challenges to develop business. Many companies prepare to face the industrial revolution 4.0, including Blue Bird. Blue Bird is one of the largest transportation service companies in Indonesia that has established since 1972. In Indonesia's transportation service industry, the industrial revolution 4.0 gives rise to disruptive innovations marked by the presence of online transportation booking services companies, which directly affected Blue Bird's business. This study discusses Blue Bird's efforts in facing the industrial revolution 4.0 using a qualitative method by analysis of business and IT utilization evolution and also IT's roles transition in Blue Bird. The results of this study are that Blue Bird's IT role having transitioned from support to factory and finally to the strategic quadrant in order to survive in industrial revolution 4.0.