An Approach to Design and Develop UX/UI for Smartphone Applications of Minority Ethnic Group

In a developing country like Bangladesh, minority ethnic groups or tribal people are less privileged to use the benefit of ICT interventions. The smartphone applications hardly persuade the tribal communities. Even though smart cell phones are cheaply available to these people, there is hardly any significant impact of mobile applications. We have studied the usage of smartphone and its applications by the people of various tribal communities. Especially, the UX/UI of the two popular smartphone applications (bKash and Bikroy.com) has been evaluated according to the usage of tribal people. Interestingly, we have found that the culture, language, and customs of the ethnic minority groups make issues to have a successful interaction with those two applications. The local software industries never consider them as a stakeholder of the generic software during the developments. In this paper, we not only have addressed the challenges and issues regarding UX/UI of smart applications for tribal people but also a suitable solution has been recommended in terms of design and user experience of tribal people. The findings of this paper can help in developing mobile applications and services which will be beneficent to the tribal and ethnic people.