I. Introduction
The popularization of mobile application technology forces insurance industry to get rid of traditional business processing mode. Mobile insurance becomes an inevitable trend, which is flexible and convenient at any time and anywhere. The rapid development of big data technology also changes the traditional business mode and service mode of insurance. In terms of business model, it has changed from risk assessment and corporate revenue as the core to customer demand as the center. The company has a large number of customer data analysis, design insurance products that meet customer needs, and intelligent recommendation of insurance products for customers. In terms of service mode, it realizes on-line purchase of customer insurance products, one-click report and upload data. The system uses artificial intelligence algorithm to achieve efficient claim processing. Customers keep track of the progress of case processing, and provides intelligent customer service window to answer customers' related questions. After transformation, the new insurance service realizes the individualized customization of insurance products, efficient processing of claims filing, quick professional answers to questions, etc. It also realizes the effective integration of big data analysis and insurance business.