Research on the optimal Operational Strategy of Enterprise Considering Social Responsibility

This paper considers that the Enterprise plays a leading role in the supply chain, fulfills social responsibility, and takes the maximization of the Enterprise's profit as the goal. The Farmer provide raw materials for products as upstream suppliers, and the Enterprise invests in infrastructure services as downstream retailers to increase demand by improving the level of hardware services. We believe that demand will be affected by the level of service and social responsibility. In this context, the optimal management strategies and the optimal benefits of the Enterprise and the Farmer are obtained.