Research on Financial Risk Prediction and Prevention Countermeasures Based on Big Data

In this era of "data is king", continuous strengthening of networking and digitization makes big data and finance increasingly integrated, and big data has become the core asset of finance. Financial management is inherently risk management. It is of great significance to study how to use big data to better predict and prevent financial risks. In this paper, it firstly introduces the concept and characteristics of big data. Then it discusses the financial risks in the big data environment, combines the success cases of big data in financial risk prevention and control, and analyzes the advantages of using big data for financial risk prediction and prevention. Finally it summarizes specific and effective prediction systems for financial risks and countermeasures.