Analysis of Quality Factors GO-JEK Mobile Application to Increase Company Competitive Advantage

Nowadays mobile applications have many advantages compared to websites such as simple and minimalist appearance, more dynamic user interaction, and location mapping support. In a transportation service company that launches a mobile application as an intermediary that connects motorcycle riders with their customers, an analysis will be carried out to see what indicators and factors affect the quality of the application, and how the model can explain the relationship between existing factors, using the method factor analysis and regression analysis methods. The conclusion of the research that has been done is that there are 3 (three) factors that determine the quality of the application. These three factors are system and information, user impact, and promotion. These three factors have proven to have a positive impact on competitive advantage in terms of customer satisfaction, from the driver's side it also provides new employment opportunities for business partners, applications in the transportation sector are expected to be alternative solutions for public transportation in major cities and become examples of implementation green information technology.