Stimulus Factors of Order Online Food Delivery

Food order from mobile application is popular nowadays, this way can help customers order food effectively and faster. It also can offer maximum benefit for suppliers and customers. So, the customer can get the value of online food order delivery. This research used quantitative approach with 187 respondents to see what stimulus factors that make people interest in online order for food delivery. Research questions that need to be answered: which stimulus factors that make people interest to do online order for food delivery? There are 6 (six) hypotheses for this research and the answers to these questions are privacy factor and informativeness factors as the stimulus to make the customer order online food delivery. The SOR model is used in this research. The SOR model instead of Stimulus Organism Response Model is a framework that used to find out how the human process receives a stimulus factor.