The Digital Company Based on Competitive Strategy

This study aims to examine the impact of the company's reputation and competitiveness strategy on the performance of digital industry business. The research was conducted through experiments on 50 digital industry companies in West Java, through hypothesis testing. From the result of the study it was found that genuinely business reputation and business strategy were able to improve the business performance of digital industry. Reviewing further, the performance of digital industry can be controlled through business strategy support based on cost leadership, differentiation and speed of the technology used.