The role of visual aesthetics in the acceptance of information systems

Based on visual aesthetics and the Delone and McLean model, the purpose of this article is to explore the role of visual aesthetics in the success of the information systems, reviewing the relationship between this aspect and global satisfaction. The results indicate that exist a relation between the visual aesthetics and global satisfaction, system quality and information quality. A direct, positive and statistically significant relationship is identified between visual aesthetics and global satisfaction; however, its indirect effect, through information quality and system quality, is superior.