Digital Market: E-Commerce Application For Farmers

The term digital market means a platform that is dedicated to integrate farmer, Merchant/Markets, government and end user and thereby bridge the gap between them. It also let everyone to be updated with the changing market scenario. Indian farmers faced many challenges and one of them is that to get a good profit for the efforts and investment that they had put in. There exist different reasons like season limitation, crop life due to which farmer get very limited amount of time to study the market conditions. The study of flourishing crops and products in current market under agriculture sector is very necessary in order to obtain good price. Since it is not feasible to reach all merchant physically for farmers as it consume much time and efforts wherein our farmers has limited amount of time. Also traditionally, methodologies implemented by farmer created limited access to client (merchants) enabling less options to sell the crop product in the market. So by introducing new marketing method wherein farmer can sell his crop or product at each layer of marketing chain (merchants, markets or directly to end user) along with multiple options becomes necessary. Also there was no transparency from government's point of view wherein the selling of crop at minimum base price was not traceable ultimately, which was not fulfilling the changing demands. Thus the platform and modern techniques will help to sell the crops at different layers of marketing chain providing multiple options (market, merchant or end user) wherein one will be able to explore and do analysis of current market situation with the help of KNN algorithm as nearest neighbor search for better decision making and Haversine algorithm for the purpose of latitude, longitude check using GPS system to sell or purchase the crops. The technology used is the mobile-based android application for farmers, users and merchant access and web-based java application for providing access to government along with common database system that facilitates storing of data like SQL and PHP for connectivity. Thus in a nutshell the government can set rules and regulation e.g.:-minimum price for minimum quality of crop/product (Hamibhav), resolve the launched complaints, handle the overhead raised prices with the help of system data and load balancing technique. The system also provides complaint box to launch complaint for farmers. The setbacks that the system faces is about tracking transportation record in a dynamic way.