The Measurement, Calculation and Evaluation of Service Sensitivity of the Development of New Product in Automotive Industry — An Example of CIVIC

This paper presents a study of the changes of the main function index of the improvement and new model development of the main producing model of CIVIC, from 2011 to 2015. Using the collection and analysis of the data and the calculation of the index of service sensitivity, it was evaluated that the influence of the development and the sale of the new product from the service sensitivity under the service-leading supply chain condition.