Development and UI/UX Usability Analysis of Pinjemobil Web-Based Application Using User Satisfaction Model

The number of vehicles in Indonesia has reached 129,281,079 units [1]. It has caused the overflowing number of vehicles on the roads. Furthermore, it gets worse by lack of walking habit and usage of public transportation. On the contrary, private cars are sometimes being left idle unused by the owners. This paper proposed an application named Pinjemobil, a web-based application in which vehicle owners can advertise their vehicles for rent. It is expected to maximize the utilization of privately owned vehicles to reduce the growth of vehicle ownership. Moreover, vehicle owners can gain additional income by renting their vehicles. Rapid Application Development (RAD) is utilized, which consists of four phases. Usability testing will be performed after the prototype is completed to measure user satisfaction. The evaluation will examine four usability variables in user satisfaction model, i.e., ease of use, customization, download delay, and content of the interface. It can be concluded that the RAD method can be applied effectively in building the Pinjemobil application due to its flexible nature. The evaluation results have shown that Pinjemobil application has successfully presented a well-received UI/UX with the average percentage of user satisfaction 83.93%.