Cultural and Creative Business through Investment Plan for Europe

European economy is under real pressure to be more competitive on a global scale. Having in mind complex and unpredictable political worldwide situation and interesting interactions with other big players, internal factors in European Union itself are also as complicated and contradictory as external (for instance such challenge as Brexit and all consequences for member-states of the European Union). One thing, however, rests indisputable - the great desire and willingness of European Union - to be one of leading players of global economy. This is the reason for continuous research of new possibilities to develop competitive advantages, to prioritize economy sectors with more potential. Cultural and creative industries are defined by European Commission as perspective that could have huge impact and therefore there are different financial instruments for their development. The present paper makes an analysis on the Junker plan implementation for projects in cultural and creative industries.