I. Introduction
The automotive industry is currently going through rapid change, driven by new technology (electric/hybrid cars, autonomous driving, and connected cars) as well as new competitors (e.g. through companies such as Google
https://www.google.com/selfdrivingcar/
, Applehttps://en.wikipedia.org/wiki/Apple_electric_car_proiect
, but also Tesla and Uber). This change manifests for example in Original Equipment Manufacturers (OEMs) increasingly turning into software companies. Where previously, electronics and software were introduced in cars to optimize the control of the engine, they now drive 80% to 90% of the innovation in the automotive industryAccording to industry experts: https://tinyurl.com/y9jnoupd
, In order to keep a competitive edge in this context, many OEMs have the need to increase development speed, (i.e. fast and early feedback on the product level), thereby improving time-to-market, flexibility (i.e. the ability to rapidly react to change), and the overall product quality.