Encouraging Knowledge Sharing Among Green Fashion Communities

The fast advancement of information and communication technologies (ICTs) globally has increased the obtainability, accessibility, and processing of knowledge sharing and management more than ever before in the world. This research takes the theory of social identity and social network as the main core to examine green fashion communities members how to use social media to knowledge sharing. Using social identity and social network as factors of knowledge sharing so that green fashion communities managers can use social media as a way to improve knowledge sharing ceaselessly. A questionnaire was adopted for data collection, there are 226 members of well-known green fashion social media communities filling out the questionnaires as much as possible, and then measured with structural equation modeling, and confirmatory factor analysis was also applied, using SmartPLS 2.0, to test if the empirical data conform to the proposed model. The empirical data conform to the proposed model. This research also found that social identity and social network are all positively related to knowledge sharing. All the consequences with implications for theory and practice would be further discussed, too.