E-rural methodology: Contents elaborated according to the literacy level of the target audience

The methodology aims to develop print and electronic contents culturally contextualized, adapted and available according to the literacy level of farmers. This methodology adopts Human Computer Interaction and Natural Language Processing approaches, providing the lexical and syntactic simplification, using analogies and family vocabulary. Studies were carried out with experts, extension workers, students and farmers dedicated to milk production in order to verify the applicability of the methodology in a real scenario. Using this tool, enables the creation of content tailored for different levels of literacy. In doing so, farmers are able to understand the technical knowledge and consequently addopt the technologies offered and recommended to improve the quality and productivity of their respective production systems.