Interactive Design and Case Analysis of Mobile Shopping APP

This article intensively discusses and studies related theories and problems of shopping APP interaction design from user's experience perspective. Through classical cases and practical design projects, it further proves functional easy-use and effectiveness centered by user's experience and based on interactive model. Then, with related theories in design psychology, behavior, design aesthetics and ergonomics, we apply these theories to the comprehensive analysis in mobile shopping APP interactive design. It adds specific analysis and data acquisition of practical cases, separates mobile shopping APP through the process of "global-local-global" into repeated personalized interactive design and provides referential effective suggestion and ideas for development of mobile and vertical shopping APP.