A brief analysis of favorable and unfavorable conditions for future development of pharmaceutical E-commerce in China

Recent years, with a great development of Chinese pharmaceutical E-commerce, many problems appeared. This article analyzed the opportunity and threaten factors of Chinese Pharmaceutical E-commerce. Chinese pharmaceutical E-commerce has huge domestic market, mature enterprises, advanced technology for its advantages; but limited hospital prescription, distribution channel problem, separated with medical insurance and competition with pharmaceutical retailing were still existed as disadvantages. Therefore, this article offered some suggestion, which may provide theoretical support for the government's pharmaceutical policy.