Strategic development guidelines for high-technology companies

The paper is aimed at revealing new strategic orientations, specifics of strategic behavior and factors of successful development of high-tech companies at the modern stage of development. The analysis of the Russian and foreign sources as well as internal information of the Russian companies has allowed us to conclude that foresight, the ability to “feel” the prospects of technological trajectories, flexibility to adopt to new challenges of external environment, the will to win and efficient and skillful management of growing profitability are the key factors of business success in the sphere of high technologies. Essential guidelines of such business include the development of technological platforms, establishment of uniform consumption standards and, on this basis, creation of business ecosystems, active management of partnership, world market orientation and creation of recognized world brands.