A Force-Directed Approach to Seeking Route Recommendation in Ride-on-Demand Service Using Multi-Source Urban Data

The rapidly-growing business of ride-on-demand (RoD) service such as Uber, Lyft and Didi proves the effectiveness of their new service model – using mobile apps and dynamic pricing to coordinate between drivers, passengers and the service provider, to manipulate the supply and demand, and to improve service responsiveness as well as quality. Despite its success, dynamic pricing creates a new problem for drivers: how to seek for passengers to maximize revenue under dynamic prices. Seeking route recommendation has already been studied extensively in traditional taxi service, but most studies do not consider the effects of taxis and passengers on the seeking taxi simultaneously. Further, in RoD service it is necessary to consider more factors such as dynamic prices, the status of other transportation services, etc. In this paper, we employ a force-directed approach to model, by analogy, the relationship between vacant cars and passengers as that between positive and negative charges in electrostatic field. We extract features from multi-source urban data to describe dynamic prices, the status of RoD, taxi and public transportation services, and incorporate them into our model. The model is then used in route recommendation in every intersection so that a driver in a vacant RoD car knows which road segment to take next. We conduct extensive experiments based on our multi-source urban data, including RoD service operational data, taxi GPS trajectory data and public transportation distribution data, and results not only show that our approach outperforms existing baselines, but also justify the need to incorporate multi-source urban data and dynamic prices.