Big Data Era Influence on College Students' Ideological and Political Education and Innovation Strategy

The ideological and political education is facing new and greater challenges in the large data environment. In the current environment, the full use of information technology to carry out ideological and political education work, is the effective strategy to adapt to the big data environment. This paper mainly introduces the new situation of College Students' Ideological and political education, and according to the characteristics of College Students' Ideological and political education work way of innovative research.