Point-of-Interest Recommendation With Global and Local Context

The task of point of interest (POI) recommendation aims to recommend unvisited places to users based on their check-in history. A major challenge in POI recommendation is data sparsity, because a user typically visits only a very small number of POIs among all available POIs. In this paper, we propose AUC-MF to address the POI recommendation problem by maximizing Area Under the ROC curve (AUC). AUC has been widely used for measuring classification performance with imbalanced data distributions. To optimize AUC, we transform the recommendation task to a classification problem, where the visited locations are positive examples and the unvisited are negative ones. We define a new lambda for AUC to utilize the LambdaMF model, which combines the lambda-based method and matrix factorization model in collaborative filtering. Many studies have shown that geographic information plays an important role in POI recommendation. In this study, we focus on two levels geographic information: local similarity and global similarity. We further show that AUC-MF can be easily extended to incorporate geographical contextual information for POI recommendation. Specifically, we propose two novel methods to incorporate geographical information in AUC-MF. Different from most existing models where the contextual information are incorporated into the objective function, the incorporation of contextual information in AUC-MF is a refinement of the model and a sampling strategy. The sampling strategy could speedup convergence and the refining of recommendations is independent of training of the model. This mechanism also enables AUC-MF to be able produce recommendations refined towards different contextual information, with minimum computational cost. Experiments on two datasets show that the proposed AUC-MF outperforms state-of-the-art methods significantly in terms of recommendation accuracy.