Investigating the emergence themes of cyberbullying phenomenon: A grounded theory approach

This paper focuses on the emergence factors and themes that surfaced as result of cyberbullying activities among adolescents in Malaysia that have never been reported prior to this one. The actual research attempted to fill the knowledge gap in cyberbullying phenomenon by focusing on factors that contribute to its activities among adolescents in Malaysia. In addition, the research seeks to understand the antecedents and the contexts and prevailing conditions that influence it, as well as the phenomenon, the coping strategies and the consequences resulting from the coping strategies. Using a grounded theory methodology, in-depth interviews were conducted on adolescents aged between 12 to 18 years from different schools in the state of Perlis. The data were analyzed using NVivo 10 by methodically coding and categorizing the data in open, axial and selective coding to arrive at a model development. A paradigm model will be obtained based on informants' individual comments and experiences which uniquely contribute to the body of knowledge on cyberbullying phenomenon in Malaysia. The involved elements derived from the model are; the antecedents of cyberbullying; the phenomenon; the coping strategies by informants and the consequences resulting from these strategies. The significance of this study lies in its attempt to provide a working framework for reducing adolescents' technology abuse that will eventually lead to cyberbullying and to find solutions for adolescents to tackle cyberbullying problems if it ever happened. This study is hoped to benefit all the parties: adolescents, parents, teachers, and other stakeholders to minimize adolescents' cyberbullying phenomenon. At a time when most adolescents are exposed to cyber bullying around the world, this research is both timely and necessary.