Survey Analysis of Knowledge Structure of Talents for Chinese SMEs E-Commerce

Compared with the huge demand of work forces in Chinese e-business, it is not optimistic about the career opportunity for graduates with e-commerce major at national level. The e-commerce employment rate is much lower than other business major averagely. Aiming at accelerating the reform of higher education system in e-commerce academic program, this paper presents a study on the knowledge structure of talents in applied e-commerce with vocational skills. Such study provides a scientific insight into the future curriculum development and pedagogy of e-commerce higher education.