Cloud computing applied to the development of global hybrid services and applications for interactive TV

This paper aims to present a model for an interactive and hybrid digital TV focused on global services and applications framework. The model proposed aims to improve the hybrid broadcast-broadband model with features which run worldwide using a PaaS cloud service, browser applications in a global compliance and second screen scenarios involving pervasive computing. The proposed architecture and a development baseline analysis indicate the feasibility to develop a global interactive TV scenario.