Bumps in the Road: Barriers to Consumer Adoption
In the last five years, the number of electric-drive vehicle models has jumped from three to 23, including fully electric PEVs. HEVs have become increasingly affordable and can now be found on roads across the country. And although PEVs currently command an even smaller share of the automotive market than electric-drive vehicles as a whole—less than 1%—they continue to grow in popularity. Despite all of this, multiple barriers remain in making electric-drive vehicles truly competitive with conventional vehicles.