Industrial Companies Inside University Courses

The researchers experimented with integrating industrial companies into university business and engineering courses to improve student experiential learning and career prospects. Students were paired with industrial projects through a makeshift business consulting organization, encompassing diverse areas like internet marketing, real estate, and bio-medical device optimization. Projects were sourced from the local industrial companies, with students compensated in course credits. The researchers analyzed data from university grading and student surveys. The third-party uncontrolled course rating sites provided additional feedback. While grades showed no significant difference, the industrial course received more favorable student feedback. The machine learning analysis on third-party sites further highlighted a preference for the industrial company project approach over traditional textbook case studies.