Crafting and Analyzing Advanced Social Monitoring Techniques for Digital Retail Platforms

Online retail marketing campaigns and social learning analytics in business were comprehensively analyzed in this study. Social Learning Analytics helps to collect valuable data for an enterprise. In recent years social media has played an important role, and people realize to collect a massive amount of information before buying a product or service online. Social listening analytics with online marketing was evaluated based on marketing campaign effectiveness. Even still, some of the people involved in online retailing were new to social listening and were able to view documents available about social learning analytics. The study supported the quantitative approach by using a different questionnaire to evaluate online retailers and consumers. The study helps to assess the significance of social listening Analytics as an integral part of the online retailer in business activities. The online retailers and social listening Analytics experience were analyzed in this study with a questionnaire.