Investigating Bigdata Analytics Adoption in Higher Education: Pilot Study

In a data-centric era, big data analytics (BDA) in promoting sustainable development and data-driven decision-based culture has gained recent attention in various studies. Although big data analytics does enhance innovation performance, there is little empirical research focused on big data analytics and higher education organizational performance. Therefore, the proposed framework underpins the Resources Based-View and Dynamic Capability View to investigate how big data analytics affect higher education institutions. The proposed framework was validated through a pilot study of 48 respondents from higher education institutions in Malaysia by employing a purposive sampling method using PLS-SEM. The analysis provides interesting implications on multiple perspectives for stakeholders, policymakers and big data service providers in higher education institutions.