Intelligent Analysis Mechanism of Online Sales Volume of Leisure Industry Town Products Based on Text Mining Technology

With the widespread application and vigorous development of internet technology, e-commerce is growing fast. The sales of products in leisure industry towns have also shifted from offline to online. However, for sales managers, the challenge lies in accurately predicting online sales to increase revenue. Traditional sales forecasting relies on subjective human experience and statistical methods, lacking accuracy and efficiency. Therefore, research on an intelligent analysis mechanism for online sales based on text mining is of great significance. We explored the establishment and operation of an intelligent analysis mechanism for online product sales using text-mining technology. We preprocessed sales data and constructed intelligent analysis models for online sales. The result of this study provides a foundation for intelligent analysis of product sales.