The Cybercrime and Trust on Repurchase Intention in E-Commerce: Online Experience As Moderator

The rapid adoption of e-commerce positively impacts business continuity. However, trust and security factors related to cybercrime are still a problem that can reduce e-commerce businesses. This analysis studies the influence of perceptions of cybercrime, trust in sellers, and e-commerce on repurchasing in e-commerce. In addition, the online experience factor is also investigated as an antecedent factor and a moderator variable between trust in e-commerce and repurchase intention. Data collection employed a questionnaire that was spread to 200 e-commerce users purposively. The collected data were studied operating the structural equation modeling method based on variance (PLS-SEM). The research results have confirmed that all direct and moderating hypotheses are accepted. In conclusion, repurchase intention in e-commerce is determined by perceptions of cybercrime, trust in sellers, and e-commerce. In addition, online experience weakens trust in e-commerce on repurchase intention.