Improving Digital Literacy of Rural Women Entrepreneurs in Indonesia

Digital technology plays a pivotal role in business development of women entrepreneurs today. It enables women entrepreneurs to have more active participation in economic sector. Nevertheless, less women have digital literacy and skill that making them difficult to expand business market. This research aims to portray women economic empowerment activities to improve rural women entrepreneurs’ literacy and skill in digital usage. This research employs observation, in-depth interview and survey to 78 rural women entrepreneurs from 3 provinces in Indonesia. These women are participants of economic empowerment program conducted by Social Trust Fund of UIN Jakarta. The finding revealed that proper strategy, program compatibility and taking situation of rural women as consideration will make empowerment program becoming more optimal to improve women digital literacy.