Big Data Analysis for Startup of Supporting Ukraine Internet Tourism

Today, even small tourism firms are ready to use the latest IT, which undertakes to provide the desired relevant content, increasing the volume of the target audience, for example, about transport, the possibility of accommodation booking options, as well as automatically make management decisions related to increasing interest in tourism regular visited users. Internet technologies have become the foundation of the global system of communication and exchange of current relevant content, including in the field of online tourism. Content in modern conditions is a great and valuable resource for the evolution of society, increasing the competitiveness of tourism firms and introducing innovations. Thanks to this communication between consumer customers and sellers, tourism information can be implemented virtually, where the product providers for tourists are transport carriers, hotels, tour agencies, etc. Even before the period of the global pandemic of COVID-19 and the war in Ukraine, modern civilization found itself at the crossroads of an era: post-industrial society was replaced by information and outdated technologies, knowledge and theory are beginning to exhaust themselves, including in the field of tourism. The increase in the pace of life of the average person, the informatization of society and a significant reduction in prices and Internet technologies contributed to the growth of demand among a part of the world's population to increase online travel (cheap, fast, informative, economical in both resources and time, comfortable, etc.). On the other hand, with the onset of the pandemic, the limit on exceeding the number of willing potential customers online has increased significantly. The aim of the research is to create a new project of a typical information system that will help with the management and support of online tourism for small towns in Ukraine.