TRIZ- Driven Product Quality Enhancement and Competitiveness in Electronic Manufacturing: A Practical Case Study and Strategic Investigation

In today's dynamic economic landscape characterized by product and service diversification, quality plays a paramount role in satisfying customers and nurturing enduring customer-business relationships that are indispensable for future success. This study focuses on identifying and addressing product defects within the assembly process and employs the TRIZ method to devise innovative solutions for these challenges. Drawing upon empirical data from the assembly line at Vietnam factory of the world's largest Electronic Manufacturing Services (EMS) Company, this research not only enhances product quality but also delivers cost-saving benefits by reducing labor expenses, error rectification, and the procurement of replacement materials. Furthermore, the findings of this study hold the potential for broader application across similar products manufactured within the same factory, offering a valuable framework for quality improvement in a manufacturing context.