Exploring the Role of Application Identification and Selection in Technology Push Models: A Comprehensive Analysis

Technological innovation is becoming increasingly important to effectively address global change and the challenges it poses. The successful commercialisation of new technologies developed in university research is an essential component. University spin-offs (USOs) have considerable potential, particularly in creating disruptive innovations. Studies have shown that the initial development phase, in particular the identification and selection of applications, is crucial for the subsequent success of these spin-offs. Yet this is also a neglected area of research. To address this, this paper examines current theoretical models to assess the importance of this stage and derive implications for the primary phase of USOs, with the aim of providing optimal support for their journey towards successful commercialisation.