Artificial Intelligence for Better Organizational Creativity: Co-occurrence Network Analysis towards Emerging Themes

In this fiercely competitive environment, Creativity recognizes smart efforts over laborious work by incorporating innovative solutions to corporate challenges. Artificial Intelligence adoption is gradually modifying the functioning of different business departments that raise creativity levels in the organizations. This paper presents a comprehensive bibliometric analysis of existing literature on the application of AI in fostering business creativity. This study employed a bibliometric approach and systematically reviewed 186 selected documents from Scopus. Results are divided into two parts: descriptive analysis, summarizing the literature on artificial intelligence and creativity and bibliometric analysis, including keyword analysis which reveals the emerging trends such as knowledge management, decision support systems, learning systems, operational research, computational creativity and so on. This paper recommends valuable insights to academicians in the future researches.