Data-Driven Decision Making: Participating Big Data Analytics in Business Management

Big data analytics is a topic that is surrounded by a lot of enthusiasm and hype among both researchers and practitioners and is quickly being applied in different industries. In order to measure the aspects of hospitality management that influencecustomer experiences, text analytics is used in this article. Rather than the conventional, constrained research method, a big data analytics technique is used to create a methodological evaluation of aspects of hospitality management. We assess the concept and the significance of the components for optimizing opinions of fulfilment, service, and value. For hospitality businesses looking to provide guests with experiential value instead of simply high-quality service, this expertise is essential.