Exploring the Impact of No-Code Programming on User Satisfaction and Motivation to Learn, A Study Among Entrepreneurship Students

The growing reliance on technology in various aspects of business and life has increased the demand for software development and programming expertise. However, not all aspiring entrepreneurs and students have a technical background or expertise with coding. No-code programming has emerged as a promising solution, allowing individuals with limited programming knowledge to rapidly develop solve their problems. This study intends to examine the impact of no-code programming quality on user satisfaction and subsequent motivation to learn programming, particularly among non-technical students. 121 entrepreneurship students from a private university were surveyed using quantitative methodology and questionnaires for this study. As part of their coursework, the participants were exposed to no-code programming tools such as RapidMiner, Figma, and App Inventor. The results indicated a correlation between the quality of no-code programming and user satisfaction. User satisfaction was discovered to be significantly influenced by SQA attributes, indicating that a high-performing and highquality software system increases user satisfaction.