The Role of No-Code Programming in Shaping Intention to Establish Digital Startups among Non-Technical Entrepreneurs

This research explores the intentions of aspiring entrepreneurs to establish digital startups. The study examines the challenges faced by non-technical entrepreneurs in embracing digital startups and the potential role of no-code programming in influencing their technology adoption. The research applies the Technology Acceptance Model (TAM) as the theoretical framework to investigate the relationships between perceived usefulness, perceived easy to use, intention to use technology, and the intention to engage in digital startups. The methodology involves a survey conducted among 121 participants from a private university in Bandung, Indonesia. The structural model analysis revealed significant relationships, indicating that perceived usefulness and intention to use no-code programming positively impact the intention to establish digital startups among aspiring entrepreneurs. However, the study found no significant relationship between perceived easy to use and intention to use, suggesting that easy to use of no-code programming, may not be a critical factor affecting the intention to adopt technology for entrepreneurial activities. This research emphasizes the potential impact of no-code programming in facilitating intention to establish digital startups among young entrepreneurs.