Digital Payment Experience at Coffee Shop: Customers Satisfaction and Repurchase Intention

This analysis examines the influence of digital payment experience at coffee shops and store atmosphere on customer satisfaction and repurchase intentions. The study hypothesis was tested employing a Structural Equation Model (SEM) technique based on Partial Least Square (PLS) based on components or variants. The results show that the digital payment experience significantly and positively influences customer satisfaction and repurchase intention. Similarly, store atmosphere positively and significantly influences customer satisfaction and repurchase intention. Finally, customer satisfaction positively and significantly influences repurchase intentions. Research shows that modern coffee shops with a comfortable and unique store atmosphere can get customer satisfaction and repurchase intention.