Development of Rubber Auction System: Pilot Case The Agency of The Rubber Authority of Thailand, Phitsanulok Province

Previously, the traditional rubber auction was located only physically, which had limitations, such as trading in a limited circle, wasting traveling time, inconvenience, etc. Nowadays, online trading benefits trading and auction activities, such as saving time and money, being more convenient, less stressful, cost-effective, etc. There is online trading via the rubber auction website of the agency the Rubber Authority of Thailand, Phitsanulok province, for selling lump rubber, rubber sheet, and fresh latex. However, the limitations of this website are that it looks uninteresting, is complicated to use, and the data storage needs to be clearer. Consequently, this paper proposed developing a rubber auction website for more attractive, easier to understand and use, systematic data gathering of farmers, sellers, and bidders, including administrators based on requirements of the agency the Rubber Authority of Thailand, Phitsanulok province. The proposed rubber auction system has completed development and has been implemented in a rubber auction in northern Thailand. However, this system needs to be improved by adding more functions relevant to a password recovery system, a backup system, a statistics system, and a bidder rating system, which will be enhanced in the future.