Establishment of a Data Model of the Influence Mechanism of Social Media Use on College Students' Participation in Online Hot Events

In this study, We built a big data model based on structural equation algorithm to test how the use of online social media affects college students' participation in online hot events, and whether this relationship is mediated by their online/offline cohesive and bridging social capital. Our findings suggest that intense social media use directly enhances college students' participation in online hot events. It also promotes the development of both online/offline cohesive and bridging social capital. Furthermore, intense social media use indirectly influences online hot event participation through the cultivation of online cohesive social capital. However, offline social capital and online social capital do not act as mediators in this relationship.