Role of Enterprise Social Media and HR Analytics in Different Strategic Firms for Various HR Practices Within the Organization

The main purpose of this study is to integrate the literature and build relationship between organization strategy, different types of human resource analytics (HRA), enterprise social media (ESM), culture and other organizational variables while performing HR activities like performance appraisal in highly uncertain firms like Differentiators. There is a paucity of literature discussing the possible benefits of adopting ESM in the workplace and role of HRA in enhancing HR practices like recruitment and selection of employees in strategic firms like cost leaders (CL) and differentiators (DIFF) at different management levels, with or without use of ESM. Based on the above relationships, we formulate hypotheses in order to provide organizations with a comprehensive view that adoption of ESM have several benefits in the workplace if handled properly like fairness during appraisals. Secondly, the types of HRA used is dependent on the organization strategy and ESM.